Sanja Bach, PhD

Born on the 7th November 1964, in Zagreb

EDUCATION:

2018 - Doctoral thesis "The impact of fiscal rules and fiscal councils on more responsible and transparent management of public finance" at the Faculty of Political Sciences

2017 - a study trip to Estonia and Finland within the EU Twinning Light project "Development of financial literacy program with the aim of raising the level of financial literacy in the Republic of Croatia" in cooperation with the Ministry of Finance and the Finnish Institute for Public Management

        -  Seminar "Strategic Communication and Financial Stability" in the "Center of Excellence in Finance", Ljubljana

2014 - Workshop by IMF Fiscal Affairs Department, Medium-Term Budgetary Frameworks, Fiscal Rules and Fiscal Councils-Options to Ensure Fiscal Sustainability, Join Vienna Institute, Vienna

2012 - Postgraduate specialist study "Foreign policy and diplomacy" at the Faculty of Political Sciences; final thesis "Influence of the global financial crisis on the images of states - importance of soft power"

2009 - Seminar on Planning and Implementing Communications and Lobbying Campaigns, ReSPA, Tirana


2007 - Seminar on the IMF reforms, for public relations persons working for ministries of finance and central banks of Croatia and the region, organized by the IMF and Joint Vienna Institute, Vienna

2003
- Training at the Academy for Government Information and Communication, in the Netherlands
- Diplomatic Academy, final work "Branding Croatia - importance of diplomacy and promotion" 

2001 - Training for government spokespersons in the USA

1997 - Reuters Financial Journalism Training

1992 - Graduated from the Faculty of Political Science


PROFESSIONAL EXPERIENCE:

2004 - Spokeswoman of the Ministry of Finance

2001
- Spokeswoman of the Ministry of Economy
- rewarded for her special contributions to the development of the Zagreb Stock Exchange

1997
- Journalist and editor at the Croatian television, specialized in economy - domestic and foreign financial markets and in privatization
- contributor to leading daily and economic newspapers

1995 - Editor of the first educational-informative TV-show for shareholders in Croatia, on the Croatian television (HTV) - "Klub d.d."

1992
- writes for informatics magazines and is a contributor to the Radio Velika Gorica
- journalist at the Croatian television (HTV)


PUBLISHED WORKS:

Bach, Sanja (2015). Ecological issues – green and blue – as a niche for Croatia. Međunarodne studije : časopis za međunarodne odnose, vanjsku politiku i diplomaciju, XV(4), 29-41.

Bach, Sanja (2014) "Fiscal rules as a key response to the fiscal crisis", Međunarodne studije, vol. 14, no. 1, 2014, pp. 23-41., Reviewe article UDK:336.02, Journal of International Relations, foreign Policy and Diplomacy, Prolegomena is indexed in CSA / Center for international Studies of the Croatian Association for international Studies, Zagreb. College of International Relations and diplomacy Dag Hammarskjöld, Zagreb Euroavangarde doo Zagreb.

Bach, Sanja (2014) "Financial crisis and the credit ratings of states" Međunarodne studije, vol. 14, no. 1, 2014, pp. 23-41., Reviewe article UDK:338.124.4:336.27, Journal of International Relations, foreign Policy and Diplomacy, Prolegomena is indexed in CSA / Center for international Studies of the Croatian Association for international Studies, Zagreb. College of International Relations and diplomacy Dag Hammarskjöld, Zagreb Euroavangarde doo Zagreb.

Bach, Sanja, Kardum, Željko (2014) "Lessons from the global collapse of 1929 and the global crisis of 2007," Practical Management, Vol. V, No.1., 2014, p. 108-112., UDC 339.9: 336.27, Professional, expert-Journal for Theory and Practice Management, College of management in tourism and Information Technology in Virovitica Virovitica College, ISSN 1847 (print), ISSN 1849 (online).

- Articles on branding Croatia, in leading daily newspapers; participation in public discussions on this subject and international conferences 

2004
- Second special edition on country branding "Croatia must become a strong brand" for the monthly "Poslovni magazin" ("Business magazine"), of the publisher RRIF ("Accounting, Auditing and Finance")

- Special edition for the magazine "Globus" - "The best of Croatia - brands for the EU"

- texts on branding countries and on brand marketing, in leading daily newspapers

2003
- First special edition on branding countries "Branding Croatia" for the monthly "Poslovni magazin" ("Business magazine"), of the publisher RRIF
- final work at the Diplomatic Academy "Branding Croatia- importance of promotion and diplomacy"

1997
- Within the framework of the World Bank project, the scenario for an educational series on capital market and coupon privatization in Croatia
- economic articles in leading daily newspapers


CONFERENCES:

2010 - 13th CEI DUBROVNIK DIPLOMATIC FORUM ‘Strategic Public Diplomacy’ Dubrovnik, Croatia, 20-22 May 2010.

2008
- Long-time permanent lecturer at the Diplomatic Academy of the Ministry of Foreign Affairs - trends in branding countries and branding Croatia
- lecturer on public performances and relations with media

- lecturer of media relations at the Zagreb School of Economics and Management 

2004
- Initiator and moderator: the first roundtable "Good image of a country - good image of economy" under the sponsorship of the Ministry of Foreign Affairs and organized by the RRIF, Dubrovnik

2003
- PR in practice- Government PR, Zagreb
- Brand Marketing- Branding Croatia, Zagreb
- Annual conference of the Croatian Public Relations Association (CPRA) - Branding Croatia, Split
- International conference Public diplomacy and media - Branding Croatia, Dubrovnik


LANGUAGES:

English, Italian (fair basic knowledge) and Chinese


PERSONAL INTERESTS AND HOBBIES:

- jogging, reading and playing tennis

- member of the Croatian Public Relations Association