Sanja Bach, Spokeswoman of the Ministry

Born on the 7th November 1964, in Zagreb

Married, husband Nenad


EDUCATION:

2010 - Postgraduate specialist study "Foreign policy and diplomacy" at the Faculty of Political Science, the area of interest and final thesis "Images of nations in the international relations" - international public relations, public diplomacy, countries branding and "soft power" with special reference to the role of rating agencies

2009 - Seminar on Planning and Implementing Communications and Lobbying Campaigns, ReSPA, Tirana

2007 - Seminar on the IMF reforms, for public relations persons working for ministries of finance and central banks of Croatia and the region, organized by the IMF and Joint Vienna Institute, Vienna

2003
- Training at the Academy for Government Information and Communication, in the Netherlands
- Diplomatic Academy, final work "Branding Croatia - importance of diplomacy and promotion" 

2001 - Training for government spokespersons in the USA

1997 - Reuters Financial Journalism Training

1992 - Graduated from the Faculty of Political Science


PROFESSIONAL EXPERIENCE:

2004 - Spokeswoman of the Ministry of Finance

2001
- Spokeswoman of the Ministry of Economy
- rewarded for her special contributions to the development of the Zagreb Stock Exchange

1997
- Journalist and editor at the Croatian television, specialized in economy - domestic and foreign financial markets and in privatization
- contributor to leading daily and economic newspapers

1995 - Editor of the first educational-informative TV-show for shareholders in Croatia, on the Croatian television (HTV) - "Klub d.d."

1992
- writes for informatics magazines and is a contributor to the Radio Velika Gorica
- journalist at the Croatian television (HTV)


PUBLISHED WORKS:

- Articles on branding Croatia, in leading daily newspapers; participation in public discussions on this subject and international conferences 

2004
- Second special edition on country branding "Croatia must become a strong brand" for the monthly "Poslovni magazin" ("Business magazine"), of the publisher RRIF ("Accounting, Auditing and Finance")

- Special edition for the magazine "Globus" - "The best of Croatia - brands for the EU"

- texts on branding countries and on brand marketing, in leading daily newspapers

2003
- First special edition on branding countries "Branding Croatia" for the monthly "Poslovni magazin" ("Business magazine"), of the publisher RRIF
- final work at the Diplomatic Academy "Branding Croatia- importance of promotion and diplomacy"

1997
- Within the framework of the World Bank project, the scenario for an educational series on capital market and coupon privatization in Croatia
- economic articles in leading daily newspapers


CONFERENCES:

2008
- Long-time permanent lecturer at the Diplomatic Academy of the Ministry of Foreign Affairs - trends in branding countries and branding Croatia
- lecturer on public performances and relations with media

2004
- Initiator and moderator: the first roundtable "Good image of a country - good image of economy" under the sponsorship of the Ministry of Foreign Affairs and organized by the RRIF, Dubrovnik

2003
- PR in practice- Government PR, Zagreb
- Brand Marketing- Branding Croatia, Zagreb
- Annual conference of the Croatian Public Relations Association (CPRA) - Branding Croatia, Split
- International conference Public diplomacy and media - Branding Croatia, Dubrovnik


LANGUAGES:

English

Italian (fair basic knowledge)


PERSONAL INTERESTS AND HOBBIES:

- jogging, reading and playing tennis

- member of the Croatian Public Relations Association